Friday, March 19, 2010

Cross-selling

The latest Doeberl Cup newsletter has a nice touch to it. Editor Lara Bishop writes:

On a final note, those of you who are interested in Art may wish to visit the National Gallery while you are here to view the "Masterpieces from Paris" exhibition. It features 112 of some of the best-known works of modern art from the Musée d’Orsay in Paris, one of the great museums of 19th-century art. Famous works include Van Gogh’s Bedroom at Arles 1889, Cézanne’s beloved Mount Saint-Victoire c 1890, Gauguin’s Tahitian women 1891, as well as many other great examples of Post-Impressionist art. For more information, go to the National Gallery website http://nga.gov.au/Home/Default.cfm.

Firstly, I wholeheartedly endorse the exhibition. I had the good fortune to visit the Musee d'Orsay myself and I think that this one in the National Gallery is a must-see. Secondly, more organisers really should adopt this cross-selling type of activity. Some folks are not only in it for chess. Many are cashed up baby boomers who like to see events such as an exhibit or possibly a jazz performance, maybe a concert, whatever, anything really. My only hope is that these organisers are getting something for that Gallery promo.

1 comment:

Denis Jessop said...

The gallery doesn't need any promo. The queues are so long you have to wait several hours to get in.

DJ